I’d like to share with you an introduction to Project Wonderful, which is an application for displaying ads on your blog.  Now, you may already be familiar with Project Wonderful, and if you are then great!  If you aren’t familiar with Project Wonderful, then read on for an introduction to the workings of the ads system.

Project Wonderful enables you to display ads on your blog on a cost-per-day basis.  It’s quite similar to the Google Adsense model of displaying ads, the difference being that with Adsense you are paid on a pay-per-click basis.  With Project Wonderful, you determine the minimum cost per day which you are willing to let advertisers display their ads on your blog.  Regardless of whether anyone clicks on the Project Wonderful ads or not, you are still paid for displaying the ads!

For example, you might want to assign space on your blog for three Project Wonderful ad boxes.  If you set the minimum bid to $0.10 for each of these boxes, this means that an advertiser has to pay you $0.10 per day (or per 24 hours) for his ad to be shown within the ad space.  So if you had three ad boxes available on your blog, and three people advertised within these ad boxes at the minimum ‘bid’ of $0.10, you’d make $0.30 each day in total.  Not much, but over the course of a month this adds up to around $9, which could pay for your web hosting monthly payments!

The Project Wonderful ad boxes also come in different sizes.  At the time of writing, there are 7 different sizes of ads you can use, but the most popluar ad size is the 125 x 125 square banner.  You can also use a combination of the ad sizes within your blog, for example a ‘leaderboard’ ad across the top of the page and two or three 125 x 125 ads down the side.  The choice is yours!

Advertisers don’t have to display their Project Wonderful ads on your blog for a full 24 hours before you get paid.  If an advertiser’s ad is displayed on your blog for 2 hours, then you’d get paid 1/12th (24 divided by 2) of the cost-per-day rate.  Project Wonderful take care of all these calculations, so there’s no need to worry about advertisers on your blog constantly changing.

It is up to you how to display these ad boxes too.  You may decide that you’d like to have three ad boxes in one column, or alternatively you may decide to have a row of three ad boxes.  Once you’ve decided which formation you’d like, log in to your Project Wonderful account, and while setting up your ad boxes, you can determine which way you’d like your ad boxes to be displayed.  Of course, you can also change the number of ad boxes to use, you may decide to only have one ad box, or you may be happy with three, four, five, or more.

Once you’ve decided on the number and layout of your ad boxes, Project Wonderful will provide you with the code to insert into your blog, and your ads will appear where you have inserted them.  If you are using Wordpress as your blogging platform, then this article on how to embed project wonderful ads into your Wordpress theme should put you on the right track.

So, you’ve set your minimum bid for your ad space, and all of your ad spaces have been taken.  What happens when another advertiser wants to display their ad on your blog?  Well, they would have to outbid another advertisers previous bid.  This means greater ad revenue for you!  It may also be seen as a measure of how successful your blog is (or isn’t in my case!!) as the more traffic you get to your blog and the more successful it becomes, the higher bids you will get on your ad space.  I’ve seen blogs and websites on the net that have Project Wonderful ad spaces selling for $20, $30, $40 per day and more!  Not a bad monthly residual income, I’m sure you’ll agree!!

You have to apply to Project Wonderful to become a publisher (i.e. display the ads on your blog).  As long as your blog has a good number of quality posts you shouldn’t have a problem becoming a recognised Project Wonderful publisher.  Once you’ve been approved, get the code, insert it into your blog and away you go!

Hopefully this introduction to Project Wonderful has been an informative read.  If you are already using Project Wonderful, I’d be delighted to hear about your experiences, so please feel free to leave a comment underneath!  Alternatively, read my next post, for Part 2 of the Project Wonderful article.

Related blog post(s):

An Introduction To Project Wonderful - Part 2
Google Adsense On Your Blog - How Many Ads Should I Use?

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