When publishing blog posts on your blog, you expect someone to come and read them, right? That’s great, but once people have read your blog post, where do they go from there?

It may be the case that a few of your blog posts are related, and fall under the same category. Or maybe one of your blog posts can be seen as a natural progression from a previous blog post?

For example, one of my previous posts on blog content may lead to another of my posts on inspiration for blog content. In this case, I have put the link to the latter post at the bottom of my previous post and vice versa. Hopefully, when someone arrives at one of these blog posts, they will finish reading it and then click on the link to another of my related blog posts. This does two important things:

- You are providing your audience with as much information as possible on the subject they are looking for, and;

- Keeps that same reader on your blog for a little while longer.

As you continue to write blog posts, over time you will be able to interlink more and more of them. This means that after someone has finished reading your blog post, you can offer them more and more options to read other related blog posts you have written.

The more easily accessible, relevant blog content you have to offer, the higher the chance is that your reader will want to stay on your blog for a whole lot longer.

Related blog post(s):

Optimizing Your Blog Posts For Search Engines

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